Biology
Cost-Benefit Analysis of Warning Coloration in Poison Dart Frogs
Quick fact
In some poison dart frogs, the most conspicuous individuals are the most toxic, and predators learn to avoid them faster than they avoid less colorful ones—revealing a direct payoff for being loud about your defenses.
Why this is interesting
Imagine wearing a neon sign that says 'I'm toxic'—but every predator sees it. Why would any animal do that?